The Next Big Thing - Social Shopping
Last year if you'd asked me about social shopping I would have pointed you to Amazon and told you that the merchandise reviews from actual buyers were samples of social shopping. Half a year ago I would have told you about shopping aggregation websites like Kaboodle which allow you to view, comment, and receive deals from multiple retailers. A couple of weeks ago I would have told you about the brand new Facebook integration into websites like Levi's "Friend Store" and how you can see what your friends like. And today. Well today I'd inform you it's all about what I call the Discount Crowdsourced Shopping Experience (DCSE) being powered by Groupon, Living Social, Gilt, Blackboard Eats, Wines Til Sold Out (WTSO) and more https://free-porn.tube/.
I'll offer you a quick glossary-like description on each referenced DCSE at the end of this post, but first allow me to explain what this is.
A couple of months back I wrote an article about a brand new business prepared to take off. What I described there clearly was the advancement of location-based applications like Foursquare, Gowalla, and MyTown combined with recommendation websites like Yelp and Citysearch, and how they were providing huge opportunities for shop owners to operate a vehicle people to their stores. DCSE's go the next thing and offer discounts to operate a vehicle you into these stores. Many of these DCSE's are essentially mailing lists and you get regular (often daily) deals sent to your inbox https://protabletaroblog.wordpress.com/.
With these DCSE sites like Groupon and LivingSocial, individuals are flocking for them since the deals in many cases are tremendous, averaging in a nearby of 50% off of very desirable products and meals. Groupon is the leader at the moment, but if you know anyone that uses Groupon, odds are they're also using more than one of others I mentioned. Note: part of this depends where you live. If you're in LA or New York, you can see it in action. If your home is in Boise, this hasn't quite gotten for you yet. However the model is working and odds are you currently might find this soon in your town https://lindenbluete.de/.
Let me inform you how I know it's working.
A week ago Groupon offered a deal to celebrate Mother's Day. A local day spa in Los Angeles, Le Petite Retreat offered two treatments that normally cost $235 for only $79. A 66% discount. Incredible, right? I couldn't resist, so I bought one for my wife https://www.humboldt-apotheke-hannover.de/.
Guess how many others bought the offer? If you'd asked me, I would have said 200. Maybe 300. The solution: 1,332.
Yes! So that is why I will inform you, this really is exploding. I don't know the day spa business. But my guess is this place just booked more business in one day than in recent months combined. (based on the $79 fee, the tiny business just grossed over $105,000 in a single day.)
Now, this is an excellent news / bad news situation. Or even more just like a be mindful what you wish for situation. If you're only a little shop that gets 20 customers a day. Heck, possibly even 50 on a good day. How do you deal having an influx this big? https://corona-apotheken.de/
Very carefully.
I've heard numerous stories lately where people purchased the Groupon or LivingSocial deal only to learn that the area was so inundated that either they couldn't get yourself a reservation for months or that the service and experience was awful.
If it were me and I was the master of Le Petite Retreat, I would treat every customer that came in through this promotion like they paid $500. Forget that they simply paid $79. Assume they paid a lot more than the average customer. Don't ignore your regular patrons, nevertheless they already love you. These new customers are just that, new. And you realize the word, you merely get one chance to produce a first impression. Those 1,300+ people have the power to alter your business. Think long term. This will probably be one of the very expensive advertising campaigns you've ever done, but in addition probably the most targeted. A real game changer.
But my guess is that they are not prepared to handle this. How could they be? I wonder what they thought would happen from this Groupon promotion? 500 people maybe? I believe I'll ask them. If they respond, I'll enable you to know.
Getting back again to the central point of this post. Social shopping is exploding. Here is the next big thing. It's not merely one piece of technology. It's a fast progression in social media merging with eCommerce. And it's very exciting.
As I mentioned because other post, if you should be a store owner and your product is good, the ability is amazing. The best in history. It's targeted, it's relatively simple, and the price is probably the best investment you are able to ever make (some of these exact things are free). Get your mind around it. If you can't, hire someone to do this for you. If you can't find anyone, tell your niece or nephew to review this stuff and start trying things. Shoot, tell them to email me, I'll point them in the right direction.
